The 2020 Pantone Color of the Year Is Classic Blue
At the turn of the new millennium and in the midst of the Y2K frenzy Pantone launched the "Color of the Year" and kicked off the series with Cerulean Blue as their inaugural color choice. Now twenty years later, they are bringing it back full circle with the multifaceted Classic Blue as the 2020 color.
A calm, cool and collected counter to 2019's Living Coral, this Blue hue gives us a handle on perception, by connecting us with feelings of assurance, confidence and hope during uncertain times.
Color is a powerful tool, it is such a personal choice that resonates with more than following a trend. Everyone has a favorite hue, shade, tone, etc., but like everything else in life, we find a common ground through relatability.
"This enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era"